Monday, May 25, 2020

Popular political Ideologies in the 20th Century A brief...

POLITICAL SCIENCE 101 Popular political Ideologies in the 20th Century A brief Study of popular 20th Century political trends. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Political ideologies (P.I) have existed since the dawn of human Civilization; they have been fought over, discredited, re-approached, and fought over again. Many exist and have been tried over thousands of years. Still the question that plagues humanity is, how best do we manage governmental affairs? It is best to understand that different political ideologies†¦show more content†¦The main thrust of the theory is that everyone was to work to their abilities, and everyone would receive to their needs. The linchpin of this theory, however; was that it must occur in an already well industrialized nation. Leninism/Stalinism takes the Marxist model and adjusts it slightly to take a non-industrialized nation into modernity while simultaneously creating the â€Å"workers eutopia† Lenin and Stalin did this mainly by force but Lenin also achieved this by using a quasi-capitalism called â€Å"The new economic policy†. Classic liberalism/Capitalism finds its roots with th e age of enlightenment and the emergence of the United States of America. The economic driving force behind Classic liberalism is capitalism. The idea that economies grow and nations become powerful with minimal government involvement. Central to this theme is the idea of free trade between private parties. Classic liberalism relies also heavily individual rights and freedoms, an individual free to live as they please with minimal government involvement. Progressivism/Socialism is an attempt to lightly combine the idea’s of Marxism and classic liberalism. With heavy reliance on government regulation the idea is to manage a capitalist economy in order to evenly distribute goods and service’s equally to a nation’s populace. There is also a strong tendency for socialist nation to be very liberal in the social sense as well. Many types of deviant behaviors are considered to be be moreShow MoreRelatedEssay on Oscar Romero, Liberation Theology and the Catholic Church 3831 Words   |  16 Pagescountries with shaky political and economic backbones. Specifically, in Latin America the old, corrupt and often totalitarian regimes were threatened by grassroots liberation movements whose ideas of land reform and shaking up the status quo were often perceived as Marxism. The Catholic Church, which had traditionally supported the wealthy ruling class, began to change its beliefs in the late 1960s and slowly increased its support for the oppressed working class. This trend gained momentum in theRead MorePhillipine Literary Periods3839 Words   |  16 Pagesthe literature associated with the Philippines and includes the legends of prehistory, and the colonial legacy of the Philippines. Most of the notable literature of the Philippines was written during the Spanish period and the first half of the 20th century in Spanish language. Philippine literature is written in Spanish, English, Tagalog, and/or other native Philippine language. DEFINITION OF LITERATURE The word literature is derived from the Latin term Litera which means letter. It has beenRead MoreThe Cause of Globalization18688 Words   |  75 PagesGarrett / CAUSES OF GLOBALIZATION COMPARATIVE POLITICAL STUDIES / August-September 2000 The most important causes of globalization differ among the three major components of international market integration: trade, multinational production, and international finance. The information technology revolution has made it very difficult for governments to control cross-border capital movements, even if they have political incentives to do so. Governments can still restrict the multinationalization ofRead MoreChildrens Literature13219 Words   |  53 PagesConclusion 30 8. Summary 31 Children’s Literature Definitions 31 The Ancient World [ancient Rome; 50 BCE to 500 CE] 31 The Middle Ages [500 to 1500 CE] 31 The European Renaissance [1500-1650 CE] 32 The 17th Century 34 The 18th and Early 19th Centuries 35 The Victorians: The Golden Age 36 Twentieth Century: Widening Worlds 38 9. Bibliography 38 1. Introduction In 1817 Robert Bloomfield, author of The History of Little Davy’s New Hat, wrote: ‘The longer I live †¦ the more I am convinced of the importanceRead MoreList Of Abbreviations And Abbreviations10695 Words   |  43 Pages Transitional federal government UN United Nations USA United States of America WFP World Food Program BIO Broadcast Information Operation FAILED STATE AS A FUNCTION OF THE GROWTH OF TERRORISM IN EAST AFRICA: CASE STUDY SOMALIA Chapter 1 1. Introduction ‘The group Al-Shabaab has released a video calling for attacks on shopping malls in Canada, the United Kingdom and the United States in the propaganda video released Saturday.. .’ (Swaine, 2014). ‘For as long as yourRead MoreThe Studio System Essay14396 Words   |  58 Pages Universal. American movies, as well see throughout this seminar, are overdetermined by a number of economic, social and cultural factors. Overdetermined, a term used in film studies, simply means that any film is the cumulative product of certain industrial practices, political climates, ideas about artistic merit and available financial and technical resources. To tell the whole story--the definitive history--of any film, then, becomes a complex task, andRead MoreHealthcare Essay18323 Words   |  74 Pagessocial, political, and economic antecedents on which the US system is based have led to the formation of a unique system of health care delivery, as described in Chapter 1. This chapter discusses how these forces have been instrumental in shaping the current structure of medical services and how they are likely to shape its future. The evolutionary changes discussed here illustrate the American beliefs and values (discussed in Chapter 2) in action, within the context of broad social, political, andRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesDavid M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral SocietiesRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesand its alphabet became influential throughout the whole world. - The Latin alphabet came to the Romans from Greece by way of the ancient Etruscans. - The letters Y and Z come from the Greek alphabet. - Roman brush writers wrote notices and political campaigns on walls. - Around 190 BC, parchment paper, made from the skins of domestic animals, came in to use. - Vellum, the smoothest form of parchment, is made from the skin of newborn calves (LOL). - The codex replaced the scroll, as it consistedRead MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 Pagesimportance of institutions by focusing on two quasi-natural experiments in history, the division of Korea into two parts with very different economic institutions and the colonization of much of the world by European powers starting in the fifteenth century. We then develop the basic outline of a framework for thinking about why economic institutions differ across countries. Economic institutions determine the incentives of and the constraints on economic actors, and shape economic outcomes. As such

Thursday, May 14, 2020

Death Of A Salesman By Arthur Miller - 1216 Words

American playwright Arthur Miller’s 1949 creation, Death of a Salesman, is adapted for the small screen by German director Volker Schlà ¶ndorff. This 1985 made-for-television film stars Dustin Hoffman as protagonist William â€Å"Willy† Loman. Kate Reid, John Malkovich, and Stephen Lang round out the Loman family in the roles of Linda, Biff, and Harold Happy, respectively. The film closely follows Miller’s original work as it tells the story of Willy, an overworked and underappreciated salesman, losing his grip on reality and his career. For the most part, the film is shot from static cameras that give it a similar feel to what would be experienced as an audience member viewing a live theatrical performance. There is no visible proscenium arch, implying that, although the film did not use a camera dolly to achieve long flowing shots, the various scenes visible on stage throughout the film are part of a sound stage and not a traditional theatre. The actors that play the Loman family deliver convincing performances that reinforce the tightknit but fractured nature of their onscreen family. Hoffman, as Willy, is believable in his role as a stressed middle-aged man. As the film progresses, it is evident, by the frantic nature of Willy’s dialogue and actions, that he feels increasingly backed into a corner by both society and his own expectations of himself. Reid, as Linda, fills the role of a backseat matriarch of the Loman family. Her quiet but intentional demeanor serves to balanceShow MoreRelatedDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. Arthur Miller wrote Death of a Salesman in 1949 at the time when America was evolving into an economic powerhouse. Arthur Miller critiques the system of capitalism and he also tells of the reality of the American Dream. Not only does he do these things, but he brings to light the idea of the dys functional family. Death of a Salesman is one of America’s saddest tragedies. In Arthur Miller’s, Death of a Salesman, three major eventsRead MoreDeath Of A Salesman By Arthur Miller888 Words   |  4 PagesDeath of a Salesman† is a play written by Arthur Miller in the year 1949. The play revolves around a desperate salesman, Willy Loman. Loman is delusioned and most of the things he does make him to appear as a man who is living in his own world away from other people. He is disturbed by the fact that he cannot let go his former self. His wife Linda is sad and lonely; his youngest son Biff is presented as a swinger/player while his eldest son Happy appears anti-business and confused by the behaviorRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepresents a character with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while th e audience experiences catharsis (Bloom 2). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreDeath of Salesman by Arthur Miller972 Words   |  4 PagesIn the play Death of a Salesman by the playwright Arthur Miller, the use of names is significant to the characters themselves. Many playwrights and authors use names in their works to make a connection between the reader and the main idea of their work. Arthur Miller uses names in this play extraordinarily. Not only does Miller use the names to get readers to correlate them with the main idea of the play, but he also uses names to provide some irony to the play. Miller uses the meanings of someRead MoreDeath Of A Salesman By Arthur Miller1628 Words   |  7 PagesArthur Miller wrote the Pulitzer Prize winning play Death of a Salesman in 1949. The play inflated the myth of the American Dream of prosperity and recognition, that hard work and integrity brings, but the play compels the world to see the ugly truth that capitalism and the materialistic world distort honesty and moral ethics. The play is a guide toward contemporary themes foreseen of the twentieth century, which are veiled with greed, power, and betrayal. Miller’s influence with the play spreadRead MoreDeath Of A Salesman By Arthur Miller949 Words   |  4 PagesDeath of a Salesman can be described as modern tragedy portraying the remaining days in the life of Willy Loman. This story is very complex, not only because of it’s use of past and present, but because of Willy’s lies that have continued to spiral out of control throughout his life. Arthur Miller puts a modern twist on Aristotle’s definition of ancient Greek tragedy when Willy Loman’s life story directly identifies the fatal flaw of the â€Å"American Dream†. Willy Loman’s tragic flaw can be recappedRead MoreThe Death Of A Salesman By Arthur Miller846 Words   |  4 PagesA Dime a Dozen The Death of a Salesman is a tragedy written by playwright Arthur Miller and told in the third person limited view. The play involves four main characters, Biff, Happy, Linda, and Willy Loman, an ordinary family trying to live the American Dream. Throughout the play however, the family begins to show that through their endeavors to live the American Dream, they are only hurting their selves. The play begins by hinting at Willy’s suicidal attempts as the play begins with Linda askingRead MoreDeath Of A Salesman By Arthur Miller Essay2538 Words   |  11 PagesSurname 1 McCain Student’s Name: Instructor’s Name: Course: Date: Death of a Salesman Death of a salesman is a literature play written by American author Arthur Miller. The play was first published in the year 1949 and premiered on Broadway in the same year. Since then, it has had several performances. It has also received a lot of accordances and won numerous awards for its literature merit including the coveted Pulitzer for drama. The play is regarded by many critics as the perfectRead MoreDeath Of A Salesman By Arthur Miller2081 Words   |  9 Pages#1 â€Å"Death of a Salesman† by Arthur Miller is a tragedy, this play has only two acts and does not include scenes in the acts. Instead of cutting from scene to scene, there is a description of how the lighting focuses on a different place or time-period, which from there, they continue on in a different setting. The play doesn’t go in chronological order. A lot of the play is present in Willy’s flashbacks or memories of events. This provides an explanation of why the characters are acting a certainRead MoreDeath Of Salesman By Arthur Miller1475 Words   |  6 Pagesto death to achieve their so- called American dream. They live alone and there is no love of parents and siblings. They may have not noticed the America dream costs them so much, which will cause a bigger regret later. In the play Death of Salesman, Arthur Miller brings a great story of a man who is at very older age and still works hard to achieve his desire, which is the American dream. Later, he no tices that his youth is gone and there is less energy in his body. Willy Loman is a salesman, who

Wednesday, May 6, 2020

Use of Math in Auto Racing Essay - 1263 Words

Mathematics is found everywhere in life and work and auto racing is no exception. There are many applications of math in racing. The purpose of racing is to win and in order to do that there must be a lot of math involved. If you don’t use math and use it correctly then you will not win. Mathematics is involved in racing in two ways, the car setup and scoring an measurements. The car setup involves tire pressure, down force, wedge, aerodynamic Drag, camber, track bar and valance. The scoring system also uses math. In addition to scoring math is also used to measure different racing related subjects such as car weight, gas mileage time interval, qualifying, and the track characteristics. Tire†¦show more content†¦The track bar locates the vehicles rear end housing from left to right underneath it. In calibrating the vehicles â€Å"suspension geometry† by raising or lowering the track bar a team is able to change the rear roll center which determines how well the car will handle in turns. Determining the proper angle of the track bar a team controls the car. A cars valance also involves using math. A cars valance is the panel that extends below the front bumper, also known as a front air dam. The amount of clearance between the valance and the ground directly affects the amount of front downforce the vehicle creates. The lower the valance the greater the downforce. The teams must use math in order to determine the distance the valance is to the ground and the amount of downforce it creates for the best possible performance. In addition to the setup of a car math is also used in auto racing in order to score and determine racing related measurements. Math is used in the scoring or points system of auto racing. The points system in NASCAR uses math in order distribute points to the drivers and teams. The winner receives 175 points and from there the points given decline in five point increments for places two through six. Points awarded then drop four points per driver for positions seven through eleven and then three points per driver fromShow MoreRelated Physics of Car Racing Essay1508 Words   |  7 PagesThis paper is a look at the physics behind car racing. We look look at how we can use physics to select tires, how physics can help predict how much traction we will have, how physics helps modern cars get there extreme speed, how physics lets us predict the power of an engine, and how physics can even help the driver find the quickest way around the track. Tires are the most important part of race or any car for that mater. (Physics of Racing) After all they are the only thing that is contactRead MoreStem Of The Technology Classroom1512 Words   |  7 Pageswealth of potential for this new pedagogical model and the positive influence it will have to unite inter faculty teachers as well as giving students real world examples of traditionally vague or difficult to grasp concepts such such as algebra in maths or report writing in science and English. As the digital age pushes the technological boundaries at an unprecedented rate, traditional pedagogy is struggling to keep up with the demands of present and future industrial needs and career possibilitiesRead MoreMath: Normal Distribution and Confidence Interval3370 Words   |  14 PagesStatistics Math 1342 Final Exam Review Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. Provide an appropriate response. 1) A card is drawn from a standard deck of 52 playing cards. Find the probability that the card is an ace or a heart. 17 7 3 4 A) B) C) D) 52 52 13 13 Answer: D 2) The events A and B are mutually exclusive. If P(A) = 0.7 and P(B) = 0.2, what is P(A or B)? A) 0.5 B) 0.9 C) 0.14 D)Read MoreViolent Video Games Are Numbing the Minds of Children Essays1986 Words   |  8 Pageschildren and teens, numbing their thoughts and reprogramming their minds. Like a drug, it desensitizes them, and makes them more prone to violence. This idea of violent video games was not a phenomenon until the later 20th century, and evolved from racing into enemies, to free-for-all drug abuse and sexual/physical violence that most youth know and play today. These games have a detrimental impact on teens, making them eat more, become more aggressive, and wash away their morality. Although some mayRead MoreThe Positive and Negative Effects of Video Games3383 Words   |  14 Pagesfighter pilots of today are more skillful is that this generation’s pilots are being weaned on video games. o Planning, resource management and logistics. The player learns to manage resources that are limited, and decide the best use of resources, the same way as in real life. This skill is honed in strategy games such as SimCity, Age of Empires, and Railroad Tycoon. Notably, The American Planning Association, the trade association of urban planners and Maxis, the game creatorRead More The Fulcrum and the Lever Essays2653 Words   |  11 Pagesthrough the door of my tiny one-bedroom house and stare at the desk, piled high with debris: old junk mail, magazines, and a few bills. I keep thinking maybe on my day off I’ll clean this mess up, balance my check book and pay my bills. â€Å"But what’s the use?† I think to myself, â€Å"I have $210 left on my credit card, that’ll get me through another week.† Independence is what I wanted and that’s what I got. I have a car, a house, furniture, stocked cupboards, and plenty of I-can-do-what-I-want free will.Read Moreme I and me7467 Words   |  30 Pages  and  individuals  in  the  study. Page  2 16) A  study  was  conducted  to  determine  if  listening  to  heavy  metal  music  affects  critical  thinking.  To  test  the  claim, 124  subjects  were  randomly  assigned  to  two  groups.  Both  groups  were  administered  a  basic  math  skills  exam. The  first  group  took  the  exam  while  heavy  metal  music  was  piped  into  the  exam  room,  while  the  second  group took  the  exam  in  a  silent  room.  The  mean  exam  score  for  the  first  group  was   76,  and  the  mean  exam  score  for the  second  group  was  83Read MoreBusiness Environment of Pre-British India13645 Words   |  55 Pagesneither the use of metals nor the art of cultivation. They never constructed homes, but lived in natural caverns. They used sharp edged tools mainly of quartzite stone. Axes, arrow-heads, spears, digging tools, circular stones, hurling choppers, knives, scrapers, hammer stones, were used. There is evidence of the use of fire at the Kurnul caves. Mesolithic Man / Middle Stone Age The Mesolithic man was a hunter, who lived on the wild fruits and vegetables of the forests. He started to use chalcedonyRead MoreLogical Reasoning189930 Words   |  760 Pagesattribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book wasRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages These range from introduction to marketing/marketing principles to courses in marketing management and strategic marketing. It can also be used as a text in international marketing courses. Retailing, entrepreneurship, and ethics courses could use a number of these cases and their learning insights. It can certainly be used in training programs and even appeal to nonprofessionals who are looking for a good read about well-known firms and personalities. TEACHING AIDS As in previous editions

Tuesday, May 5, 2020

Nike Promotion free essay sample

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nikes growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nikes extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the brown shoe casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nikes sales. In 1995, Nikes international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nikes products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nikes global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nikes mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nikes objective is â€Å"to be the worlds leading sports and Fitness Company. Nikes mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays managements beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nikes strength in competition is their product differentiation. Aside from athletic shoes, Nikes product line now offers a broad range of clothing, equipment and accessories. TACTICS Nikes distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nikes catch phrases like, Just Do It, and symbols like the Nike Swoosh, are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the companys fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nikes image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, Just Do It, consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane ONeal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nikes products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nikes marketing strategy is an important component of the companys success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it. [35] Nike promotes its produc ts by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nikes marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nikes first brand advertising in 1977. A print ad with the tagline There is no finish line featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the companys poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its advertiser of the year on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for The Morning After, a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called Move, which featured a series of famous and everyday athletes in a stream of athletic pursuits. [38 ] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that its well known. It associates with people that most of its consumers want to emulate (such as michael jordan, in the 1990s) and creates products that will appeal to as wide of an audience as possible while using those celebrities its consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what youre buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, Just do it. In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.