Nores vs Greek Essay Example For Students

Nores versus Greek Essay Greek folklore and Roman folklore are practically indistinguishable. This is an acknowledged certainty, as it is generally realized that the Romans took the Greek legends. In any case, it is intriguing to take note of that the folklore of the Vikings (Norse) has numerous likenesses with the Greek legends. These fantasies are, in no way, shape or form, indistinguishable from the Greek ones (like the Roman ones are), yet there are unmistakable shared characteristics between the two. I see two potential explanations behind this other than unadulterated fortuitous event. The first has to do with the way that Norse legends were arranged during the Viking time: 780 1070. This gives the Norsemen numerous hundreds of years to get presented to the Greek (or Roman) legends. The Vikings traveled as far east as the Caspian ocean, which is further east than both Italy and Greece. The Norse fantasies were formed after the fall of the Roman realm. During the extension of the Roman realm, the Romans had the option to get right to Britain, which is farther west than the Scandinavian nations where these fantasies started. The Vikings made numerous campaigns into Britain. So it is an exceptionally practical idea that the Vikings could have been presented to the accounts of the Greek and Roman divine beings. It is additionally conceivable that the Vikings could have extrapolated portions of the Roman stories into their own. The main two existing essential wellsprings of Norse folklore are the Prose (Elder) Edda, and the Poetic (Younger) Edda. These were expounded on one thousand to 800 years prior separately. The subsequent factor has to do with folklore as an expansion of the general public that styles it. I consider folklore to be an endeavor by a people to clarify the amazing powers which influence and shape it, that are outside its ability to control, for example, climate, the components, and nature. I likewise consider divine beings to be being characters that have numerous similitudes with the individuals inside the general public. The divine beings and goddesses are amazing creatures able to do super-human forces, however by and by are characters full of extremely human frailties and blemishes. Along these lines they made divine beings that had similitudes with the normal man in the general public. This made the divine beings increasingly substantial and simpler to relate to. I imagine this was important on the grounds that they were not yet at the cultural development level to have a solitary god on a vast plane. A large portion of the examinations will look at the similitudes between significant Greek and Norse divine beings, just as animals, stories and explicit images which are included in the folklores. A portion of the divine beings don't have direct partners (Thor, Athena and Loki). Be that as it may, I will give potential likenesses inside the separate legends. Asgard is now and then known as Asgarth. It is the domain of the divine beings and the home of both the Aesir and Vanir. Is administered by Odin, the pioneer of the Norse divinities. It is situated in the sky, however is associated with earth by a scaffold, known as Bifrost, here and there alluded to as a rainbow. There is likewise a course from Asgard to the black market, the space of Hel. Valhalla, a corridor inside Asgard, was the royal residence for fallen lords, warriors who had kicked the bucket in fight and saints. Mount Olympus was the home of the Greek divine beings. It was picked as their home on account of its height, for Zeus, the ruler of the divine beings, was related with the sky. Inside the folklore, Mt. Olympus was enormous, premonition and of extensive height, however the genuine Mt. Olympus is minimal in excess of a slope. The examinations among Asgard and Mt. Olympus are many. Both are in the sky or sky. In this sense, these legends are to some degree like understandings of paradise in later religions, which is frequently imagined as being over the earth. In any case, both Asgard and Mt. Olympus have direct associations with the earth (by means of the extension or up the slants of the mountain. ) This connectedness to the domain of man is again another case of the required substantial quality of the divine beings by these people groups. Both Asgard and Mt. Olympus were controlled by the incomparable lord of the particular legendary preeminent divine beings, Odin and Zeus. Odin, from his seat, Hlidskialf, had the option to see the entirety of the nine universes of Norse folklore, while Zeus could likewise observe the entirety of the earth from Mt. Olympus. The two destinations were the area of the divine beings, prohibited to customary people, in spite of the fact that their occupants frequently left to connect with the ordinary citizens. Despite the fact that the divine beings didn't in every case live in Asgard or Mt. Olympus, they were the spots for gatherings and boards of the divine beings. Thor is the child of Odin and an individual from the Aesir, the name for the assortment of Norse divine beings. He is the divine force of thunder and the fundamental adversary of the goliaths. He would crush their heads with his compelling hatchet hammer, Mjolnir. To employ this wonderful weapon he required iron gloves and a belt of solidarity. Mjolnir would come back to Thors hand in the wake of being tossed and is representative of lightning. Thor was very notable for his fast and hot temper. This was frequently vented on the monsters, the principle foes of the divine beings. He was chief of the divine beings to the regular man, who might approach him to guarantee richness, and was broadly revered. Mallet molded special necklaces were famous, the sledge being an image of Thor since it was his weapon, and were worn about the neck well into the Christianization of Scandinavia. There are molds from that time which contain both cross and sledge shapes, one next to the other. His name is found in various spot names, and it was his sculpture which was focal in the incredible sanctuary at Uppsala. Our day of the week, Thursday, is named for him. Donar was an early form of Thor among the early Germans. The Anglo-Saxons venerated a thunder god named Thunor. There doesnt appear to be an immediate partner to this Norse lord of thunder. Be that as it may, a few parts of Thor can be found in a portion of the Greek divine beings. The first is the corresponding with Zeus. Zeus is the divine force of lightning and thunder. Thor is additionally the lord of thunder yet he isn't the leader of the divine beings. Here and there, however, he was the most significant god to the Norse, as in Thor was the most venerated and enjoyed god. Thor, in this specific situation, could be contrasted with Athena. Athena was the most darling goddess of the Greeks. This is very fascinating as Thor and Athena are totally different. Thor is fundamentally an animal while Athena is a savvy, key goddess. She is sensible and typically considers her activities. Thor as a rule follows up without really thinking. Things being what they are, what does this say about the way of life which picked these two for their top picks? Were simply the Norse beasts while the Greeks were progressively enlightened? Were the Norse searching for an oversimplified and rash god, who acted a lot of as they did, while the Greeks were progressively vital? Athena is the little girl of Zeus and Metis. There was a prescience that Metis would bear a youngster equivalent to Zeus in insight, so he ate his pregnant spouse, Metis, and unborn girl. The story goes that, one day Zeus asserted that he had the most noticeably terrible cerebral pain ever, and requested Hephaestos, the expert god, to part his head open with a hatchet. He did as such and Athena sprang full developed and in reinforcement from his brow. She is wild and daring in fight yet just battles to shield the state and home from outside foes. She is the goddess of the city, painstaking work, and horticulture. She designed the harness, which allowed man to tame ponies, the trumpet, the flute, the pot, the rake, the furrow, the burden, the boat, and the chariot. She is the encapsulation of shrewdness, reason, and virtue. She was Zeus most loved youngster and was permitted to utilize his weapons including his thunderclap. Her preferred city is Athens. Her tree is the olive. The owl is her flying creature. She is a virgin goddess. Athena doesn't have an immediate partner in Norse folklore. Be that as it may, she is a significant figure in Greek folklore and can't be overlooked. Athena was the most loved of the Greek divine beings and goddesses, and in this regard can be contrasted with Thor. As Thor had special necklaces of his mallet made for him, Athena had her similarity put on the staters (coins) of Alexander the Great. Due to her extraordinary knowledge, a correlation can be drawn among her and Odin. Odin additionally had incredible knowledge. In any case, it appears that Athena was held in higher regard than Odin, as Odin was not brought into the world with this incredible insight, yet needed to experience numerous assignments and stunts to pick up the information. Another comparability among Odin and Athena is the way that both are known for helping humans. Athena helped Odysseus, Perseus, Jason and Herakles. In this equivalent light, Odin is the defender of Sigmund, for instance. Athena was a warrior goddess, as Odin was a warrior god, in spite of the fact that Athena was a key figure, and the vast majority of the Norse figures, including Odin, were not known for being specialists. A fascinating contrast among Norse and Greek folklore is exemplified in the prevalence and significance of Athena, since she is female. Albeit a line in the Poetic Edda expresses that the goddesses were no less significant than the divine beings, in certainty no Norse goddess moved toward the height or fame that Athena had with the Greeks. In the different accounts of Norse folklore, the goddesses, while being referenced, have no significant effect, yet Athena is a central player in numerous Greek legends. Loki is one of the goliaths, the adversaries of the Norse divine beings. He turned into an individual from the Aesir (the divine beings) when Odin made Loki his kindred spirit. He is the divine force of fire, evil, a cheat, and shrewd. In the wake of causing the passing of Balder, he was limited by the divine beings until the Ragnarok (the last fight or the nightfall of the divine beings), at which time, he will be liberated. Loki fathered Fenris, the wolf that is forecasted to slaughter Odin during Ragnorok; the Midgard Serpent, forecasted to execute Thor in a similar fight; and Hel. Loki doesn't have a conspicuous partner in Greek folklore, albeit numerous different societies, for example, North American aboriginals, Oceanic, West African and Chinese have legends which highlight cheats. There is one Greek god, nonetheless, that is considered to some degree a cheat, albeit absolutely not in a similar way a

Shapiros Auto Wreck Essay Example For Students

Shapiros Auto Wreck Essay Shapiros Auto WreckPhilosophers have contemplated the importance of life and demise since thebeginning of time. There are numerous speculations. From resurrection toValhalla then on to paradise. There have been many proposed arrangements. However nobody completely comprehends dea th. In Shapiros sonnet Auto Wreck, heillustrates the madness of life for it very well may be removed at any giventime for no normal explanation. Shapiro utilizes analogies to accentuate the dream like and wildsetting of the car wreck. Coming up next is a portion brought from AutoWreck:And down the dim one ruby flarePulsing out red light like an artery.This explanation differentiates the red light radiated from an emergency vehicle to theblood of a supply route. The possibility that a light is erupted out like blood isabstract and peculiar. Notwithstanding that analogy, Shapiro writes:One balances lamps on the disaster areas that clingEmptying husks of beetles, to press poles.This rhythmical sentence illustrates grasshoppers, grass container likecreatures, sticking to a tasty green wilderness of grass. However symbolicallythis wilderness is the curved, dark, and fresh car wreck. This portrayal ofthe car wreck is extravag subterranean insect and practically unbelievable. Utilizing representations, Shapiroportrays the dream like car wreck in which ferocity is irreplaceable. Notwithstanding Shapiros utilization of allegorical expressions, he emphasizesthe absence of cognizance of the on-lookers because of deathsinconsistency with rationale. Shapiro legitimately tells the peruser, We arederanged. The word we represents u s, in general foundation or betteryet society. He goes on further to state, Our throats were tight astourniquets. By this he implies that the on-lookers were halted, almostspeechless, as they looked at the destruction thinking about the purpose for death. At long last, Shapiro writes:We talk through wiped out grins and warnWith the difficult saw of normal sense.What the essayist is overcoming is that the on-lookers endeavored torationalize the mishap with their presence of mind. However, their normal sense,or their coherent thinking capacity, was being sawed upon as they continuedto puzzle over death. By and by, the mature age question of What is themeaning of death? was handled at the area of the car wreck. At last, Shapiro poses explanatory inquiries which would never beanswered by sensible methods. One inquiry which Shapiro pose is Who shalldie next? This inquiry would never be responded in due order regarding demise strikeswithout cause yet irregularity. The second inquiry Shapiro pose is Who isinnocent? Nobody realizes who is guiltless. The driver may have beensuicidal. Possibly he probably won't have. Who knows, for this is demise that isbeing managed. These hard inquiries couldn't be contemplated withdeductively. Just a silly source, for example, an all-incomparable andomniscient being could respond to these inquiries. In death, there exists carefully silly foundations for the misfortune oflife. Passing is an offbeat wilderness whose turned, tangled, andentangled vines speak to the reasons for death which can not be mapped outmathematically, yet can be mapped o ut by the unsettled voyager or solecreator of that wilderness, both of whom are silly people in themselves.

How Many Pages Is 2000 Words

How Many Pages Is 2000 Words This  is a question we get from time to time. There are instances  when youre given an assignment, not by word count, but assigned by the number of pages. For example, Write a paper four pages long. If you get an assignment to write four pages, one of the first questions that will likely come to mind is, How many words are in four pages? If you need to figure out words per page, you can use a words per page calculator. The truth is there is no definitive answer to this question. The number of words it will take to fill a page will depend on a number of factors including the type of font used, the font size, spacing elements, the margins used on the paper, the paragraph length, etc. For example, if the assignment says the writing should be in 10-point font, its going to take a greater number of words to fill a page than if the assignment requires a 12-point font. For those who need a general rule of thumb, a typical page which has 1-inch margins and is typed in 12 point font with standard spacing elements will be approximately 500 words when typed single spaced. For assignments that require double spacing, it would take approximately 250 words to fill the page. For an assignment that requires you to write four pages, you can make the estimation that youll need to write approximately 2000 words for a single spaced paper, or 1000 words if the assignment is double spaced. Again, the type of font used can make the word count higher or lower, but its a good rule of thumb for those who are simply looking for a general estimation. Since there can be a large variation on the number of words needed to fill a page, most papers are no longer assigned by page count. They are instead assigned by word count. That is, an assignment, essay or paper will likely be assigned as 1500 2000 words rather than 3 4 pages. This way it is much more difficult for the writer to game the system by using large fonts and excessive spacing to meet the writing criteria. If you are given a writing assignment with a page number, the best thing to do is go directly to the person who made the assignment and ask for a word count. This will take away all the variations and help ensure your writing assignment meets expectations. If its for something informal and you simply need a general guideline, you can find it below. How many pages is The below list is an approximation, and actual pages will differ depending on a number of factors mentioned earlier in this article. Use the below information for a general reference, but dont assume it will be the case at all times. Here are basic word to pages conversions: 500 words is 1 page single spaced, 2 pages double spaced. 1,000 words is 2 pages single spaced 4 pages double spaced. 1,500 words is 3 pages single spaced, 6 pages double spaced. 2,000 words is 4 pages single spaced, 8 pages double spaced. 2,500 words is 5 pages single spaced, 10 pages double spaced. 3,000 words is 6 pages single spaced, 12 pages double spaced. 4,000 words is 8 pages single spaced, 16 pages double spaced. 5,000 words is 10 pages single spaced, 20 pages double spaced. 7,500 words is 15 pages single spaced, 30 pages double spaced. 10,000 words is 20 pages single spaced, 40 pages double spaced. 20,000 words is 40 pages single spaced, 80 pages double spaced. 25,000 words is 50 pages single spaced, 100 pages double spaced. 30,000 words is 60 pages single spaced, 120 pages double spaced. 40,000 words is 80 pages single spaced, 160 pages double spaced. 50,000 words is 100 pages single spaced, 200 pages double spaced. 60,000 words is 120 pages single spaced, 240 pages double spaced. 70,000 words is 140 pages single spaced, 280 pages double spaced. 75,000 words is 150 pages single spaced, 300 pages double spaced. 80,000 words is 160 pages single spaced, 320 pages double spaced. 90,000 words is 180 pages single spaced, 360 pages double spaced. 100,000 words is 200 pages single spaced, 400 pages double spaced. Below are basic pages to words conversions: 1 page is 500 words single spaced, 250 words double spaced. 2 pages is 1,000 words single spaced, 500 words double spaced. 3 pages is 1,500 words single spaced, 750 words double spaced. 4 pages is 2,000 words single spaced, 1,000 words double spaced. 5 pages is 2,500 words single spaced, 1,250 words double spaced. 6 pages is 3,000 words single spaced, 1,500 words double spaced. 7 pages is 3,500 words single spaced, 1,750 words double spaced. 8 pages is 4,000 words single spaced, 2,000 words double spaced. 9 pages is 4,500 words single spaced, 2,250 words double spaced. 10 pages is 5,000 words single spaced, 2,500 words double spaced. 15 pages is 7,500 words single spaced, 3,750 words double spaced. 20 pages is 10,000 words single spaced, 5,000 words double spaced. 25 pages is 12,500 words single spaced, 6,250 words double spaced. 30 pages is 15,000 words single spaced, 7,500 words double spaced. 40 pages is 20,000 words single spaced, 10,000 words double spaced. 50 pages is 25,000 words single spaced, 12,500 words double spaced. 60 pages is 30,000 words single spaced, 15,000 words double spaced. 70 pages is 35,000 words single spaced, 17,500 words double spaced. 75 pages is 37,500 words single spaced, 18,750 words double spaced. 80 pages is 40,000 words single spaced, 20,000 words double spaced. 90 pages is 45,000 words single spaced, 22,500 words double spaced. 100 pages is 50,000 words single spaced, 25,000 words double spaced. (Photo courtesy of Horia Varlan)

Popular political Ideologies in the 20th Century A brief...

POLITICAL SCIENCE 101 Popular political Ideologies in the 20th Century A brief Study of popular 20th Century political trends. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Political ideologies (P.I) have existed since the dawn of human Civilization; they have been fought over, discredited, re-approached, and fought over again. Many exist and have been tried over thousands of years. Still the question that plagues humanity is, how best do we manage governmental affairs? It is best to understand that different political ideologies†¦show more content†¦The main thrust of the theory is that everyone was to work to their abilities, and everyone would receive to their needs. The linchpin of this theory, however; was that it must occur in an already well industrialized nation. Leninism/Stalinism takes the Marxist model and adjusts it slightly to take a non-industrialized nation into modernity while simultaneously creating the â€Å"workers eutopia† Lenin and Stalin did this mainly by force but Lenin also achieved this by using a quasi-capitalism called â€Å"The new economic policy†. Classic liberalism/Capitalism finds its roots with th e age of enlightenment and the emergence of the United States of America. The economic driving force behind Classic liberalism is capitalism. The idea that economies grow and nations become powerful with minimal government involvement. Central to this theme is the idea of free trade between private parties. Classic liberalism relies also heavily individual rights and freedoms, an individual free to live as they please with minimal government involvement. Progressivism/Socialism is an attempt to lightly combine the idea’s of Marxism and classic liberalism. With heavy reliance on government regulation the idea is to manage a capitalist economy in order to evenly distribute goods and service’s equally to a nation’s populace. There is also a strong tendency for socialist nation to be very liberal in the social sense as well. Many types of deviant behaviors are considered to be be moreShow MoreRelatedEssay on Oscar Romero, Liberation Theology and the Catholic Church 3831 Words   |  16 Pagescountries with shaky political and economic backbones. Specifically, in Latin America the old, corrupt and often totalitarian regimes were threatened by grassroots liberation movements whose ideas of land reform and shaking up the status quo were often perceived as Marxism. The Catholic Church, which had traditionally supported the wealthy ruling class, began to change its beliefs in the late 1960s and slowly increased its support for the oppressed working class. 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We then develop the basic outline of a framework for thinking about why economic institutions differ across countries. Economic institutions determine the incentives of and the constraints on economic actors, and shape economic outcomes. As such

Death Of A Salesman By Arthur Miller - 1216 Words

American playwright Arthur Miller’s 1949 creation, Death of a Salesman, is adapted for the small screen by German director Volker Schlà ¶ndorff. This 1985 made-for-television film stars Dustin Hoffman as protagonist William â€Å"Willy† Loman. Kate Reid, John Malkovich, and Stephen Lang round out the Loman family in the roles of Linda, Biff, and Harold Happy, respectively. The film closely follows Miller’s original work as it tells the story of Willy, an overworked and underappreciated salesman, losing his grip on reality and his career. For the most part, the film is shot from static cameras that give it a similar feel to what would be experienced as an audience member viewing a live theatrical performance. There is no visible proscenium arch, implying that, although the film did not use a camera dolly to achieve long flowing shots, the various scenes visible on stage throughout the film are part of a sound stage and not a traditional theatre. The actors that play the Loman family deliver convincing performances that reinforce the tightknit but fractured nature of their onscreen family. Hoffman, as Willy, is believable in his role as a stressed middle-aged man. As the film progresses, it is evident, by the frantic nature of Willy’s dialogue and actions, that he feels increasingly backed into a corner by both society and his own expectations of himself. Reid, as Linda, fills the role of a backseat matriarch of the Loman family. Her quiet but intentional demeanor serves to balanceShow MoreRelatedDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. Arthur Miller wrote Death of a Salesman in 1949 at the time when America was evolving into an economic powerhouse. Arthur Miller critiques the system of capitalism and he also tells of the reality of the American Dream. Not only does he do these things, but he brings to light the idea of the dys functional family. Death of a Salesman is one of America’s saddest tragedies. In Arthur Miller’s, Death of a Salesman, three major eventsRead MoreDeath Of A Salesman By Arthur Miller888 Words   |  4 PagesDeath of a Salesman† is a play written by Arthur Miller in the year 1949. The play revolves around a desperate salesman, Willy Loman. Loman is delusioned and most of the things he does make him to appear as a man who is living in his own world away from other people. He is disturbed by the fact that he cannot let go his former self. His wife Linda is sad and lonely; his youngest son Biff is presented as a swinger/player while his eldest son Happy appears anti-business and confused by the behaviorRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepresents a character with a tragic flaw leading to his downfall. 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Arthur Miller puts a modern twist on Aristotle’s definition of ancient Greek tragedy when Willy Loman’s life story directly identifies the fatal flaw of the â€Å"American Dream†. Willy Loman’s tragic flaw can be recappedRead MoreThe Death Of A Salesman By Arthur Miller846 Words   |  4 PagesA Dime a Dozen The Death of a Salesman is a tragedy written by playwright Arthur Miller and told in the third person limited view. The play involves four main characters, Biff, Happy, Linda, and Willy Loman, an ordinary family trying to live the American Dream. Throughout the play however, the family begins to show that through their endeavors to live the American Dream, they are only hurting their selves. 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Use of Math in Auto Racing Essay - 1263 Words

Mathematics is found everywhere in life and work and auto racing is no exception. There are many applications of math in racing. The purpose of racing is to win and in order to do that there must be a lot of math involved. If you don’t use math and use it correctly then you will not win. Mathematics is involved in racing in two ways, the car setup and scoring an measurements. The car setup involves tire pressure, down force, wedge, aerodynamic Drag, camber, track bar and valance. The scoring system also uses math. In addition to scoring math is also used to measure different racing related subjects such as car weight, gas mileage time interval, qualifying, and the track characteristics. Tire†¦show more content†¦The track bar locates the vehicles rear end housing from left to right underneath it. In calibrating the vehicles â€Å"suspension geometry† by raising or lowering the track bar a team is able to change the rear roll center which determines how well the car will handle in turns. Determining the proper angle of the track bar a team controls the car. A cars valance also involves using math. A cars valance is the panel that extends below the front bumper, also known as a front air dam. The amount of clearance between the valance and the ground directly affects the amount of front downforce the vehicle creates. The lower the valance the greater the downforce. The teams must use math in order to determine the distance the valance is to the ground and the amount of downforce it creates for the best possible performance. In addition to the setup of a car math is also used in auto racing in order to score and determine racing related measurements. Math is used in the scoring or points system of auto racing. The points system in NASCAR uses math in order distribute points to the drivers and teams. The winner receives 175 points and from there the points given decline in five point increments for places two through six. 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Nike Promotion free essay sample

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nikes growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nikes extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the brown shoe casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nikes sales. In 1995, Nikes international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nikes products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nikes global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nikes mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nikes objective is â€Å"to be the worlds leading sports and Fitness Company. Nikes mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays managements beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nikes strength in competition is their product differentiation. Aside from athletic shoes, Nikes product line now offers a broad range of clothing, equipment and accessories. TACTICS Nikes distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nikes catch phrases like, Just Do It, and symbols like the Nike Swoosh, are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the companys fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nikes image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, Just Do It, consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane ONeal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nikes products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nikes marketing strategy is an important component of the companys success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it. [35] Nike promotes its produc ts by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nikes marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nikes first brand advertising in 1977. A print ad with the tagline There is no finish line featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the companys poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its advertiser of the year on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for The Morning After, a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called Move, which featured a series of famous and everyday athletes in a stream of athletic pursuits. [38 ] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that its well known. It associates with people that most of its consumers want to emulate (such as michael jordan, in the 1990s) and creates products that will appeal to as wide of an audience as possible while using those celebrities its consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what youre buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, Just do it. In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.